Fitwell's core philosophy is to supply quality products and provide unmatched post sales service.
In 2006, Fitwell emerged in the global arena to change supply pattern to match the most competitive prices and a host of services which cater to the client needs around the globe. 

Quality is the company's top priority. Our quality & service performance has improved consistently over the last decade, and we will continue to target our ultimate goal of zero errors.

The company's leadership position in the supply industry is the result of a consistent management strategy that focuses on product diversity, geographic reach, and vertical integration. Our customers are the heart of our business and we collaborate closely with them to ensure that we evolve and develop availability of our products in line with their continually changing needs. Fitwell aims to target the core parameters which include affordability with quality, reduced lead times designed to minimize delivery cycles, and upfront distribution providing value-added and customized supply solutions through further processing to meet specific customer requirements.

Fitwell is committed to its promise of ‘Redefining Supply Solutions' and the three values that underpin it - quality, service and leadership. These values shape our behavior. We strongly believe that the company has a duty to its manufacturers to operate in a responsible and transparent manner and to safeguard the wellbeing of all its clients including employees, contractors, and the communities in which it operates.